i am a...green
girl button. blue with white space
parent button. orange and white space
volunteer button. grey with white space
vintage alumnae button. red with white space

facebooktwitter Instagram youtube  

I Can't Wait To...

gs k-trefoil girl horiz purple

 

Our goal is to instill confidence, leadership skills, and a collaborative spirit in girls. But the key to teaching them those life lessons is imparting fun, imagination, and the joy of anticipation into everything we do.

 

This year's recruitment campaign focuses on that "can-hardly-sleep-because-you're-waiting-for-the-next-day" feeling.This feeling of anticipation transcends languages and ages across all of our target audiences: girls K-5, their caregivers, and potential volunteers.

 

From the words to the visuals, this campaign is designed to show girls and adults that with us, they'll always have something to be excited about.

 

We lead with the line, "I can't wait to" because it's the purest articulation of anticipation. It hints at all the great experiences that lie ahead, while allowing girls (and adults) to write their own ending. 

 

We're using our iconic trefoil as a lens through which to view the exciting adventures Girl Scouts offers to Girls and adults from all walks of life.

 

So, are you ready for your next adventure? Click here to get started!

 

BlueBay13 RH29 0395 BlueBay13 RH29 3358
BlueBay13 RH29 2553 BlueBay13 RH29 4172

 

 

 

At Girl Scouts, girls are always counting down to the next adventure we'll go on together. Maybe it's artistic. Maybe it's an experiment. Maybe it's getting outside or helping the community. With us, you'll make a bunch of new friends and have a ton of new experiences that show you how exciting the world is, and how awesome you are, over and over again.

 

gs 728 wbn gc bi v01-130626